One Funnel Away Challenge Review 2025: Is it Worth It?

The world of online entrepreneurship has exploded in recent years, with new tools, strategies, and courses consistently appearing in the market. Among the many programs available, the One Funnel Away (OFA) Challenge is often at the center of conversations. First launched in 2018, this 30-day guided training has evolved over the years, helping thousands of individuals turn their passion into profits through the use of sales funnels.

Fast forward to 2025, and the OFA Challenge is more relevant than ever — but does it still live up to the hype? In this detailed review, we’ll explore everything the One Funnel Away Challenge offers in its current iteration and whether it’s the right tool for those looking to grow their online business.

If you’re unfamiliar with the OFA Challenge, here’s a quick breakdown:

The One Funnel Away Challenge is a 30-day intensive coaching program, initially created by digital marketing expert Russell Brunson, founder of the popular sales funnel-building platform ClickFunnels. The program was designed to teach individuals how to build, launch, and optimize sales funnels — complete systems designed to turn cold leads into loyal customers.

What makes this program unique is that it works for virtually everyone:

• Aspiring entrepreneurs who are brand new to online sales.

• Coaches, freelancers, or course creators who want to scale their expertise.

• E-commerce sellers are looking for better ways to market their products.

• Established business owners who want to create evergreen funnels to increase revenue.

Whether you’re selling physical products, digital courses, or services, the OFA Challenge provides a structured, step-by-step guide for creating profitable sales funnels.

The OFA Challenge has come a long way since its inception, and the 2025 version comes packed with updates tailored to modern-day online marketing needs. Let’s break it down step by step:

1. Two Tracks to Choose From

In 2025, the One Funnel Away Challenge offers two specialized tracks to suit different entrepreneurial goals:

• Track #1: One-to-Many Sales Funnels (Led by Russell Brunson)
  Ideal for coaches, course creators, and professionals looking to build their personal brand or sell informational products. This track emphasizes strategies like webinars, email sequences, and storytelling to convert prospects on a wider scale.

• Track #2: Secret Ecom Funnels (Led by Trey Lewellen)
  Perfect for those in e-commerce or product-based businesses, this track introduces you to the ins and outs of selling physical goods online. You’ll learn everything from finding winning products to crafting compelling offers and targeting the right audience with ads.

This new dual-track teaching method ensures that challenges and solutions are more aligned with your business type, eliminating unnecessary fluff for participants.

2. Enhanced Curriculum

The 2025 curriculum is better organized into four weeks of actionable missions, offering both depth and structure. Here’s what you get:

Week 1: Foundation Week

• Mission 1: Understanding the 1% Crazies (Find your niche and become a leader).

• Mission 2: Funnels vs. Websites (Why funnels convert better).

• Mission 3: Choose Your Path (Pick the track most relevant to your goals).

• Mission 4: Funnel Hacking (Deconstructing successful competitors’ funnels).

• Mission 5: Offer Hacking (Creating irresistible product/service offers).

In Week 1, you develop a clear understanding of the core principles of effective funnels and product positioning.

Week 2: Product Creation / Offer Development

• Mission 8: How to Create the Perfect Webinar (For Track #1 participants).

• Mission 9: The 6 P’s of a Perfect Product (For Track #2 participants).

• Mission 12: Build Your Membership Area + Offer Slides.

This week helps you craft high-converting offers and ensures your product aligns with customer demands.

Week 3: Funnel Construction / Webinar Building

• Mission 15: The Order Form (Setting up payment and upsells).

• Mission 17: Registration and Thank You Pages.

• Mission 19: Running and Promoting Your Webinars.

Week 3 is all about implementation and puts you in "build mode." By the end, your funnel will be nearly complete.

Week 4: Traffic & Scaling Strategies

• Mission 22: Traffic Secrets (Getting leads to your funnel).

• Mission 24: Paid Advertising (Facebook and Google Ad strategies).

• Mission 26: The Dream 100 (How to leverage affiliates and influencers).

Traffic is the lifeblood of any business. This week dives into free and paid traffic sources to help you scale your funnel once it’s live.

3. Interactive Support and Community

One of the standout features of the 2025 OFA Challenge is the community-driven approach. You’re not left to navigate the program alone; instead, you’re provided access to:

• Weekly live Q&A sessions with coaches.

• A private Facebook group with like-minded entrepreneurs.

• Real-time feedback from mentors to keep you on track.

These additions make a huge difference in holding yourself accountable and getting personalized clarity when you’re stuck.

4. The Role of ClickFunnels

While you could theoretically participate in the OFA Challenge without using ClickFunnels, the program really shines when paired with the platform. As part of the challenge, you gain access to a 14-day free trial of ClickFunnels, which is essential for building your sales funnels during the course.

The One Funnel Away Challenge (OFA) is widely regarded as one of the most comprehensive sales funnel-building programs available. Over the years, including its 2025 version, the program has been refined to cater to the needs of entrepreneurs, marketers, and business owners, no matter their industry. Below is a breakdown of the key features and benefits offered by the program, highlighting why it has remained so popular and effective.

1. 30-Day Step-by-Step Training Program

The OFA Challenge is structured as a 30-day guided journey, during which participants receive daily lessons and actionable missions to build and launch a fully functioning sales funnel. The training is beginner-friendly yet detailed enough to provide immense value for advanced marketers.

• Daily Tasks: Each task is delivered in easily digestible steps to ensure participants stay on track without feeling overwhelmed.

• Mission Videos: Learn directly from experts like Russell Brunson, Julie Stoian, and other ClickFunnels coaches.

2. Two Specialized Tracks (New for 2025)

The updated version of the challenge now offers two distinct tracks, allowing participants to choose the one that best fits their business goals:

• Track #1: One-to-Many Sales Funnels
  Led by Russell Brunson, this track is tailored for coaches, course creators, service providers, or anyone focused on selling informational or digital products.

• Track #2: Secret Ecom Funnels
  Taught by Trey Lewellen, this track is specifically designed for e-commerce entrepreneurs who sell physical products online.

These dual tracks ensure the training applies more directly to the participant's niche or type of business.

3. Hands-On Funnel Building

The OFA Challenge isn’t all talk — it actively guides participants through the practical process of building a funnel from scratch. From planning the funnel structure to implementing the necessary software tools (e.g., ClickFunnels), participants leave the program with a live, ready-to-use funnel.

• Template Walkthroughs: Plug-and-play funnel templates are available for various business types, saving you hours of work.

• Live Funnel Creation: Participants create high-converting elements such as landing pages, opt-in forms, upsell/downsell systems, and thank-you pages.

4. World-Class Training by Industry Experts

The training sessions are led by Russell Brunson (the founder of ClickFunnels), along with a team of world-class consultants and successful entrepreneurs. Each expert brings their own unique skill sets to the table:

• Russell Brunson: Teaches funnel strategies, psychology, and advanced marketing techniques.

• Trey Lewellen: Provides insights into selling physical products and optimizing e-commerce-related funnels.

• Julie Stoian: Coaches participants on technical funnel-building and branding.

This "dream team" ensures students learn directly from seasoned professionals who have real-world expertise.

5. Daily Accountability and Support

To ensure participants don’t fall behind in the 30-day program, the OFA Challenge includes built-in features to keep everyone on track:

• Daily Live Coaching Calls: Get further clarifications and tips in interactive sessions.

• Private Community Groups: Access an exclusive Facebook group where you can collaborate with fellow participants, share ideas, and troubleshoot challenges.

• Accountability Coaches: Personalized support is available for those needing extra guidance and motivation.

6. Traffic and Scaling Strategies

No sales funnel is successful without a steady stream of traffic, and the OFA Challenge teaches proven techniques to generate both free and paid traffic to drive leads and customers to your funnel.

• Traffic Secrets Training: Learn advanced strategies to attract your ideal audience.

• Paid Ads Mastery: Lessons on running Facebook Ads, Google Ads, and other paid marketing campaigns to supercharge funnel performance.

7. 14-Day Free ClickFunnels Trial

Participants receive a 14-day free trial of ClickFunnels, the funnel-building software at the heart of the program. This tool makes it simple to design, publish, and optimize funnels with no prior coding or design experience required.

• Drag-and-Drop Builder: Customize funnels using an intuitive interface.

• All-in-One Solution: Integrates with major platforms, email marketing tools, and payment processors.

8. Affordable Entry Price with Upsell Options

For just $100, participants receive the entire program, including 30 days of training, live coaching, and supplementary support. There are also optional bonuses:

• VIP Upgrade for $100: Provides more hands-on consulting and personalized feedback from coaches.

• “Fill Your Funnel” Add-On for $47: Teaches advanced traffic-generation techniques to help attract endless leads.

These offers make the program incredibly accessible while allowing participants to deepen their investment if desired.

1. Transforms Beginners Into Funnel Experts

Many participants join the OFA Challenge with little to no knowledge of sales funnels, yet the program transforms them into confident marketers and funnel builders. Whether you’re a tech-savvy entrepreneur or someone new to online business, the challenge simplifies the entire process.

2. Provides a Proven Blueprint for Success

The OFA Challenge teaches methodologies that have been used by countless entrepreneurs to build high-converting sales funnels generating millions of dollars in revenue. This is not theoretical content — every strategy is actionable and backed by real-world results.

3. Customizable to Any Niche or Product

The strategies taught in the program work across various niches and industries, including:

• Coaching and consulting.

• Digital products and online courses.

• E-commerce and physical product sales.

• Affiliate marketing.

4. Learn to Build Irresistible Offers

A key lesson in the OFA Challenge is mastering the art of creating irresistible offers that capture attention and drive conversions. You’ll learn how to package your products or services in a way that sets you apart from competitors.

5. Increased Revenue Potential

The training equips participants with the skills and tools to implement funnels that can dramatically boost revenue. From upsells and downsells to automated marketing, participants learn to maximize the value of every customer interaction.

6. Accelerated Funnel-Building Process

With templates, coaching, and accountability built into the program, participants can build a funnel 10X faster than if attempting to do it alone. This fast-tracked system ensures that participants launch their funnel within 30 days, cutting through the usual trial-and-error phase.

7. Lifetime Skills for Entrepreneurs

The skills learned in the OFA Challenge — from funnel-building and copywriting to offer creation and traffic generation — empower participants far beyond the scope of this program. These lessons become a lasting asset for anyone seeking to excel in online business or marketing.

8. Built-In Accountability for Progress

One of the primary reasons entrepreneurs fail is a lack of focus or accountability, but the OFA Challenge solves this by keeping participants engaged through:

• Daily missions.

• A thriving community.

• Coaching calls.

This structure ensures that participants develop consistent habits that benefit not only their funnels but their businesses as a whole.

9. Low-Risk Investment

For just $100, the OFA Challenge provides a huge return on investment. Whether you’re a complete beginner or looking for advanced strategies, the training’s practical applications can help you generate significant revenue if implemented correctly.

10. Access to a Supportive Community

The community aspect is invaluable. Participants become part of an encouraging network of like-minded individuals who share insights, cheer each other on, and even collaborate on future projects.

Let’s take a closer look at what makes the OFA Challenge worth considering:

1. Beginner-Friendly Yet Comprehensive

The program is designed for complete beginners, taking you through each step in a logical and digestible sequence. However, even seasoned marketers will find immense value in its advanced strategies.

2. Proven Frameworks

With a track record of over 120,000+ participants, the content and methods taught in the OFA Challenge are tried, tested, and highly effective. Many participants have gone on to earn substantial income, with a significant percentage joining the Two-Comma Club (ClickFunnels members who have earned over $1 million in a single funnel).

3. Affordable

Unlike many other online courses charging thousands of dollars upfront, the OFA Challenge is incredibly affordable. You simply need to cover the cost of the ClickFunnels software subscription ($97 per month after the free trial).

4. Hands-On Guidance

The inclusion of live coaching sessions, a supportive community, and action-based missions ensures you’re never left in the dark.

What Are the Drawbacks?

Despite its many strengths, the program isn’t without flaws. Here are some things to consider:

1. ClickFunnels Dependency

Although ClickFunnels is an excellent platform, the challenge revolves heavily around using it. If you’re looking to build funnels with other tools, you may find some of the lessons less applicable.

2. Time Commitment

While the program only requires about 1 hour per day, it’s still a commitment — especially when balancing other responsibilities.

Without a doubt, the One Funnel Away Challenge 2025 remains one of the best sales funnel training programs on the market. Its updated curriculum, specialized tracks, and hands-on guidance ensure participants are well-equipped to create and scale profitable funnels.

Whether you’re an aspiring entrepreneur just starting or a seasoned business owner looking to improve your skills, the OFA Challenge could be the game-changer you need. The fact that it’s affordable and offers so many actionable strategies makes it a low-risk investment with potentially high rewards.

The digital marketing landscape may continue to evolve, but the principles taught in the One Funnel Away Challenge have proven to be timeless. So, if you’re ready to leap, this program might just be your ticket to online success.

Ready to Join?

Sign up for the OFA Challenge today, and discover how a single funnel could transform your life and business in just 30 days.

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