In a world where the digital marketplace gets noisier every year, breakthrough sales skills are no longer optional; they’re essential. If you’re a business owner, digital marketer, coach, consultant, or even a creator trying to scale your side hustle, you’ve probably asked yourself at least once: "How do I get more customers buying, more often, at higher prices—without burning out or cold DMing the world?"
Enter the Selling Online Challenge, a 3-day virtual event led by Russell Brunson, best-selling author, ClickFunnels founder, and renowned sales funnel master. The promise is bold: unlock the “One-To-Many” selling secrets that allowed him to set world records (like selling 1,079 high-ticket courses, LIVE, in just 90 minutes!) so you can supercharge your own online sales in one focused, immersive sprint.
But in an industry full of overhyped, underdelivering webinars and “quick fixes,” does the Selling Online Challenge actually live up to the promise?
Let’s dive in.

The Selling Online Challenge is a live, three-day, interactive event (held virtually) that promises to teach you the sales and persuasion secrets Russell Brunson uses to move immense volumes of high-ticket products without high-pressure tactics or burnout.
It’s designed to be both a masterclass and a workshop: Not just watching, but doing.
By the end, participants walk away with:
A complete “One-To-Many” selling framework,
Practical tools and scripts for irresistible offers,
The confidence and systems to execute automated, scalable online sales.
While it’s inspired by Russell’s own experiences, this isn’t just theory or high-level concepts. You get a step-by-step blueprint, templates, real-time coaching, and Q&As.
High-Level Promise
Discover the ethical, psychological “selling shortcuts” to not only boost conversions, but to build a loyal customer base eager to buy, over and over.
It’s hard to talk about modern online marketing and not mention Russell Brunson.
Co-founder of ClickFunnels, a SaaS platform that revolutionized online sales funnels and powers tens of thousands of businesses worldwide.
Multiple 2-Comma Club Award winner (meaning, he’s built funnels that have generated over $1,000,000 in sales many times over).
Author of best-selling books like “DotCom Secrets,” “Expert Secrets,” and “Traffic Secrets.”
A coach to hundreds of entrepreneurs who’ve gone from “selling nothing” online to hitting seven-figure milestones.
What’s most compelling about Russell isn’t just the numbers (though they’re mind-blowing), but his ability to teach frameworks in ways that feel attainable. His style is energetic, relatable, and deeply actionable. He’s famous for breaking down complex sales psychology into scripts and steps you can use, whether you’re brand new or already a veteran.
What does the journey through the Selling Online Challenge actually look like? Each day is structured with focused, high-energy sessions, each building on the last.
Day 1: One-to-Many Selling Mastery
Sessions:
Subconscious Success
Rewiring your internal beliefs about sales and success. The hidden mindset shifts behind record-breaking sellers.
Offer Secrets
The art and science of crafting is so compelling that your prospects feel silly saying no.
Subconscious Selling Secrets
How to “speak” to the subconscious barriers that keep prospects from buying—without manipulation.
The ‘One to Many’ Selling Framework
The foundation: transitioning from exhausting 1:1 sales to presentations that convert crowds—online or off.
Improv Webinars
How to sell on the fly, turn “just content” into sales events, and keep audiences glued to the screen.
Focus:
Shifting from a scarcity mindset and random tactics to a system designed for scalable, persuasive, and ethical sales.
Day 2: Building Stages and Crowds
Sessions:
Building Your Own Stages
Why “owning” your audience (not borrowing other people’s) changes everything, and how to build authority platforms.
Creating A Starving Crowd
Stop chasing customers; create magnetic movements where they pursue you.
2-Commas Of Impact
Lessons from seven-figure sellers: what actually moves the revenue needle (and what’s a distraction).
Crafting A 7-Figure Pitch
The anatomy of a pitch that pulls in high-ticket sales naturally and predictably.
'One To Many' Coaching
Group coaching models that turn your expertise into leverageable, high-profit offers.
Focus:
Transitioning from “hustling for leads” to systematized audience-building and scalable selling, so you’re not constantly starting from scratch.
Day 3: Advanced Sales, Persuasion & Influence
Sessions:
Creating Your Movement
Selling becomes effortless when you’re seen as a movement leader—how to build that movement, even from zero.
How To Win Despite Having All Odds Against You
The mindset (and unconventional tactics) for overcoming seemingly insurmountable obstacles.
PRIVATE SESSION: Wizard Of Oz, Behind The Curtain
“The secrets I never share”, real campaign break-downs, reserved for select attendees.
Advanced Persuasion
The “dangerous” persuasion and ROI-driving scripts that top closers guard carefully.
The Most Important Thing...
How to keep momentum, avoid “falling off the wagon,” and make these skills part of your DNA.
Focus:
Mastering psychological triggers, storytelling, and influence—so you not only make sales, but create superfans and repeat customers.
Almost every major marketer now offers a “sales challenge” or some kind of live event. Is Selling Online Challenge just more of the same?
Here’s what stands out:
“One-To-Many” Focus:
Most “sales trainings” teach 1:1 sales skills, useful for high-ticket services but impossible to scale. Russell’s method is about creating scalable presentations (webinars, virtual summits, challenge funnels, etc.) that allow you to multiply your impact (and income).
Blueprint + Context:
Not just “do this script” or “use this template”—but why each element works, with psychology explained. Great for both beginners and advanced sellers.
Mindset & Practicality:
Russell’s secret? It’s not just tactics. 80% of breakthroughs are mindset (he demonstrates this at the subconscious level). But every session ends with concrete takeaways you can implement immediately.
Automated Funnel Approach:
How to build systems that keep selling your product or service while you sleep, removing yourself as the bottleneck.
No Fluff, No Filler:
Sessions are rapid-fire, “notes can't keep up” style. Past attendees regularly say the value-to-time ratio is the best they’ve ever seen.
Let’s break down the actual skills you walk away with:

If you’ve ever struggled with sales calls, hate the “pushy” side of persuasion, or just want predictable revenue without endless manual labor, the skills learned here might just break you out of your rut.
Is this event right for every entrepreneur?
It’s best if you are:
A coach, consultant, agency owner, course creator, or service provider looking to rapidly grow clients or sales.
Someone who already has (or wants to launch) an online product, membership, high-ticket offer, or info-based business.
Tired of 1:1 calls/meetings, and ready to leverage “one-to-many” models like webinars, training series, or challenges.
Willing to put in the work—this is not a get-rich-quick scheme, but a mindset and strategy shift.
It’s NOT ideal if:
You have no offer, product, or service (yet), unless you’re ready to create one quickly.
You’re expecting a “magic script” that doesn’t require personal growth or effort.
You’re completely new to digital marketing (though fast learners and action-takers will still benefit greatly).
Don’t just take my word for it.
Here’s what actual participants publicly shared after completing the Selling Online Challenge:
“This 3-day event was worth every penny! The value was priceless. Complete gold.”
—Karlie Hancock
“I couldn't take notes fast enough. The value was so good, it feels like I should have paid 10x that.”
—Luke Browning
“Russell overdelivered x100. Took away a ton of value and AHA’s. Copious notes. Now it’s time for action!”
—Alex Lancuba
“I am leaving this course with the direction I need. Russell is my biggest business crush, and I realized, why would I have anyone else as my mentor after all he’s achieved?”
—Amber Cerone
“My subconscious has been battling me for such a long time, and Russell showed how to address the elephant and start having success. The best part, I can help others, too.”
—Rianne Strik
These aren’t cherry-picked reviews. Over and over, even seasoned entrepreneurs say they got more actionable value in 3 days than in months of other high-ticket programs.
No review is complete without the real pros and cons.
Here’s my take after analyzing the complete challenge:
Pros
Insane Value for the Price:
For 100, the depth and pace of high-quality training are exceptional. Compare this typical 2,000+ online sales programs with less actionable content.
Focused Timeframe:
Three days, all focused. No months of “drip-fed” modules, results, and breakthroughs come fast.
Live + Interactive:
Opportunity for Q&A, live coaching, and real engagement with Russell and the community.
Practical, Not Just Theory:
Tangible worksheets, scripts, and real-world funnel breakdowns you can plug-and-play.
Mindset AND Mechanics:
Russell uniquely blends mindset breakthroughs with tactical mastery.
No-Risk Guarantee:
100% satisfaction or your money back, rare for events of this value.
Cons
Can Be Overwhelming:
The volume of information is intense; you’ll want to schedule time to review notes and rewatch recordings.
Requires Action:
Like any challenge, it doesn’t “do the work for you.” The best results come from implementing fast.
Limited Seats (Scarcity):
Usually capped for bandwidth, meaning you need to act fast or risk missing out.
Targeted at Action-Takers:
If you’re just dabbling or looking for a passive experience, this will feel intense.
For a limited time, the challenge is offered at a massive discount:
Investment:
$100 (normally up to $2,997)
The price may rise as seats sell out ($250 for the next wave, $997 for latecomers), but even at full price, most attendees say the ROI is immense.
Guarantee:
100% satisfaction, money-back guarantee. If you attend and don’t feel it delivered what was promised, email support for a full refund. No hassle.
This removes the typical “what if it’s not for me?” risk.
Here’s the honest assessment:
It will work for you IF…
You’re ready to shift from individual hustle (1:1 sales calls or endless DMs) to scalable, leveraged selling models.
You have an existing product, service, or coaching offer, or one you can create/launch quickly.
You want a proven, step-by-step pathway with community and live expert support.
It won’t work if…
You’re looking for a magic bullet with zero effort.
You’re unwilling to get uncomfortable or try new strategies.
You expect “overnight success” without building expertise and implementing.
The most common feedback? “I wish I had found this sooner!”, from both beginners and veterans.
Short answer: YES, if you’re hungry for exponential sales growth and willing to act.
Why?
The framework is timeless. Whether you’re new to online selling or at 6-figures and stuck, the challenge gives you tools to break ceilings and reclaim your time.
Russell’s teaching style is uniquely motivating AND detailed; you’ll get actionable clarity, not just inspiration.
At $100 (or even several times that), the value-to-cost ratio is off the charts.
The satisfaction guarantee removes any lingering doubts.
Standout Moments:
The “subconscious selling” sessions, which actually shift the beliefs holding you back (this alone is worth the ticket).
The live offer-crafting workshop, where you FINALLY understand why your funnels haven’t been converting, and what to say instead.
Case studies and replays show that even “non-salesy” founders can implement this and get results.
One warning: If you just attend and take notes, nothing changes. The real gold is in implementing quickly.
If you’ve been burned by fluff or vague sales advice in the past, the Selling Online Challenge will be a breath of fresh air. And if you’re serious about finally building scalable, sustainable sales into your business, this may just be the launchpad you’ve been looking for.
Is this just for people who already have a business?
It’s best suited for those who have a product/service/idea ready to sell; however, if you’re about to launch, you’ll get frameworks you can use from day one.
Are sessions recorded? Can I rewatch them?
Typically, yes—sessions are recorded and replays are available for a limited time for enrolled attendees, allowing you to revisit key concepts.
What if I’m new to funnels or online marketing?
While some concepts move fast, Russell breaks things down accessibly, making this a great way to crash-course into online sales psychology.
Will I be pitched to join more expensive programs?
This is a common concern. While Russell offers extended programs and high-ticket masterminds, the value in the 3 days stands alone. No purchase is necessary beyond the initial ticket to get the full challenge experience.
How do I sign up?
Go to the official Selling Online Challenge registration page, secure your spot, and note that prices may go up as capacity fills.
In Closing…
If you’ve ever dreamed of breaking out of the “time-for-money” sales model, or want to finally understand the psychology and systems behind multi-million dollar online launches, the Selling Online Challenge packs decades of hard-earned secrets into three action-packed days.
The real risk isn’t investing $100; it’s missing out on the next wave of scalable online sales mastery.
Ready to claim your seat and transform how you sell online? This is your chance.
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